Platinum Business Development Package - Marketing  Manager Package  from £1500

A package which offers a more in depth analysis of your business in terms of branding, promotional messages, pricing, competitors analysis, local demographic analysis and marketing  strategies. We use this information to create a detailed business plan for  growth. We develop promotional strategies to support your financial objectives.

Appropriate for:  A more established clinic or private practice that is looking to defend its position from large national clinics and from new competitive treats.

To include: A site visit to assess the current business activity, time with owner/practice manager  to establish goals, objectives and present challenges.  We will provide  a detailed business and marketing plan to support changes and to strengthen the business competitive edge.  Discounted rates on branding, design work, web design/optimisation and printing with our world class business associates. Ongoing business support helpline for 3 months.

Platinum Package- starts at £1500 plus travelling expenses and overnight stay if needed.

The platinum package includes the gold package, three months free telephone support, six months free listing on the Beauty Advice Centre plus training manuals and operation manuals.

The platinum package offers a more in depth analysis of your business in terms of branding, promotional messages, pricing, competitors analysis, local demographic analysis and marketing strategies. We use this information to create a bespoke value proposition that will make the clinic more attractive to private patients. The implementation of the strategies is the responsibility of the clinic owner and manager.

What does the Need Analysis Report Involve?

Practice Structure
The report will identify the following: clinic size, staff’s skill sets, management structure, reporting structure, financial planning, marketing planning, business plan, long term financial objectives, and short term financial objectives.

Procedure Menu
We will assess the present treatment menu to determine if the present treatments  offer the unique value proposition that patients are looking for. We will also make recommendations on the unique combination of treatments that provide ultimate aesthetic outcome and high patient satisfaction.

Customer Base
Target Marketing- What type of customer the clinic presently have and ways to transition NHS customers to private patients as well as attract new private patients into the practice.

Patient Retention-How efficient is the practice in retaining its private patient base.
Promotion- How efficient is the practice in promoting its business? We will look at the return on investment and make recommendations on more cost effective promotional activities which works.

Financial Planning-Spreadsheets will be supplied as part of the service . The  plans will allow the practice to plan its objectives before the period begins.

Marketing Planning Spreadsheet:  will be supplied to help practice owner to plan their marketing activities before the period begins.
A recommendation via a proposal is sent to the owner to review.
Telephone Conversation with Ms. Khan and the owner is conducted to discuss needs and how to implement recommendations