Our mid range option which will analyse your current business structure, provide the business owner with exceptional marketing strategies, set business goals and devise a full 12 month marketing plan to help drive patients into your practice which you can implement with your team.
Appropriate for : new clinic start up or an existing clinic or practitioner looking to strengthen their present competitive position.
To Include : A site visit, planning session with you to determine your financial and personal objectives, and implementation strategies included in a full 12 month business and marketing plan sent to you within 10 days of the visit.
Discounted rates on design work/web design and optimisation/printing through our world class business associates and 2 month’s telephone support.
Free signed copy of Simple Steps to Building Million Dollar Cosmetic Practices.
Free 6 months internet promotion for your practice on The Beauty Advice Centre web site.
The Gold package includes the Silver Package plus one site visit, two months free
telephone support and six months free listing on the Beauty Advice Centre.
The on-site visit will focus on improving skill sets of employees and clinic owners in the following areas:
- Telephone Sales
- Dealing with sales objections
- Web Based Sales
- Pre-consultation Protocols
- Consultation Protocols
- Customer Retention Protocols
- Internal and External Marketing
What does the Need Analysis Report Involve?
Practice Structure
The report will identify the following: clinic size, staff’s skill sets, management structure, reporting structure, financial planning, marketing planning, business plan, long term financial objectives, and short term financial objectives.
Procedure Menu
We will assess the present treatment menu to determine if the present treatments offer the unique value proposition that patients are looking for. We will also make recommendations on the unique combination of treatments that provide ultimate aesthetic outcome and high patient satisfaction.
Customer Base
Target Marketing- What type of customer the clinic presently have and ways to transition NHS customers to private patients as well as attract new private patients into the practice.
Patient Retention-How efficient is the practice in retaining its private patient base.
Promotion- How efficient is the practice in promoting its business? We will look at the return on investment and make recommendations on more cost effective promotional activities which works.
Financial Planning-Spreadsheets will be supplied as part of the service . The plans will allow the practice to plan its objectives before the period begins.
Marketing Planning Spreadsheet: will be supplied to help practice owner to plan their marketing activities before the period begins.
A recommendation via a proposal is sent to the owner to review.
Telephone Conversation with Ms. Khan and the owner is conducted to discuss needs and how to implement recommendations.
|